{"product_id":"moschino-by-persol-mm323-col-7b-cal-49","title":"MOSCHINO BY PERSOL MM323 COL. 7B CAL. 49","description":"\u003cp style=\"text-align:justify;\"\u003eIn 1917, in Turin, Giuseppe Ratti, a photographer and owner of Berry Opticians, began his adventure that would culminate in international success. In a small courtyard on Via Caboto, he began creating technically advanced eyewear, designed to meet the needs of aviators and sports pilots for comfort, protection, and optimal vision. The subsequent evolution of the Protector model, driven by intuition and the determination to create truly revolutionary sunglasses in terms of quality and fit, led to the creation of the Persol brand in 1938 (meaning \"for the sun,\" to emphasize its protective function from the sun's rays). In 1957, the 649 model was born, created for Turin tram drivers who needed large glasses to protect themselves from the air and dust. The originality of its design made it a highly successful pair of glasses, imitated over the years by numerous competitors, until it became legendary in 1961 when Marcello Mastroianni wore them in the film \"Divorce Italian Style.\" The 1980s perpetuated Persol's longstanding commitment to technological innovation and product excellence. It participated in several expeditions to test lenses at high altitudes and in the desert, verifying their performance in extreme conditions, and to experiment with the use of innovative materials. In the early 1990s, Persol's female image was entrusted to the great actress Ornella Muti, for whom Persol specifically created a highly successful pair of glasses (the elegant 830 model), and subsequently, in 1993-1994, to an exceptional model, Carol Alt. A customized model was also dedicated to her: the Carol 853 model.\u003c\/p\u003e","brand":"MOSCHINO","offers":[{"title":"Default Title","offer_id":57850377011581,"sku":"212","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/2578\/6493\/files\/4433_1c890bb5-1ca4-41f5-840c-83ed4e4f2e45.jpg?v=1771835474","url":"https:\/\/www.casolarovintage.com\/en\/products\/moschino-by-persol-mm323-col-7b-cal-49","provider":"G.B. Casolaro Ottica S.R.L.S.","version":"1.0","type":"link"}